They lost me at "acne."
OMG. You aren't going to believe this one. I can't believe it myself.
A luxury goods purveyor from whom I have made several teeny purchases (really, honestly - stuff on monster sales) sent out a teaser today for a splashy line of clothing with tops in the $400-$600 range, handbags in the $600 range, and jeans in the $250-$300 range. The name?
Acne Jeans: "Ambition to Create Novel Expression." Skeptical? Click here and believe.
I didn't just make that up. Was there no one in the company who said "Um, y'all. Acne already means something in our culture - something generally not considered desireable. Surely the negative association would be a disincentive to buy this product, particularly to self-conscious folk who struggle with the blight of, erm, uh, acne."
Apparently not. I spose they've plumb run out of names for jeans, as I mused they had with perfume when I mentioned the Thierry Mugler scent "Alien."
NOT that that is any indication. People keep stopping me and axing me what fragrance I'm wearing. Alien totally rocks, for what it's worth.