I thought I'd never see the day when Gang Of Four music would be used for a commercial campaign. Lo and behold if Natural's Not In It is being used for an XBox commercial. As with all GO4 music, I found them very hooky and memorable and I can see why the rhythm track would seem compelling for an energetic commercial. It's been many years since they were on my frequent flier play list, and yet their biting social commentary comes back to me often in little bits and pieces. (That Essence Rare comes springing to mind, and I quoted Damaged Goods not long ago here).
So, what strikes me as particularly ironic is not simply that they've sold their music for a campaign (and I don't blame them one bit for making a bit of dosh off an old track and hopefully kindling new interest in their work, but that the lyrics of Natural's Not In It always seemed anti-commercialistic in nature to me. But maybe I've always looked at it wrong. *shrug* I still like it. Was shocked, but pleasantly surprised to hear it unexpectedly.
Natural's Not In It
The problem of leisure
What to do for pleasure
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sell out, maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine
The problem of leisure
What to do for pleasure
Coercion of the senses
We are not so gullible
Our great expectations
A future for the good
Fornication makes you happy
No escape from society
Natural is not in it
Your relations are of power
We all have good intentions
But all with strings attached
Repackaged sex keeps your interest
Repackaged sex keeps your interest
an original version below -
Name: Phlegmfatale
Location: Elsewhere, Texas, USA
I'm not whining;
I'm unburdening.
FATALE ABSTRACTION
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