Tuesday, September 04, 2007

They lost me at "acne."

OMG. You aren't going to believe this one. I can't believe it myself.

A luxury goods purveyor from whom I have made several teeny purchases (really, honestly - stuff on monster sales) sent out a teaser today for a splashy line of clothing with tops in the $400-$600 range, handbags in the $600 range, and jeans in the $250-$300 range. The name?

Acne Jeans: "Ambition to Create Novel Expression." Skeptical? Click here and believe.

I didn't just make that up. Was there no one in the company who said "Um, y'all. Acne already means something in our culture - something generally not considered desireable. Surely the negative association would be a disincentive to buy this product, particularly to self-conscious folk who struggle with the blight of, erm, uh, acne."

Apparently not. I spose they've plumb run out of names for jeans, as I mused they had with perfume when I mentioned the Thierry Mugler scent "Alien."

NOT that that is any indication. People keep stopping me and axing me what fragrance I'm wearing. Alien totally rocks, for what it's worth.

14 comments:

imfreenow.blogspot.com said...

Interesting tidbit. So was that one about the diamond studded skull!

Sudiegirl said...

OK - but my question is, "Do Acne Jeans make my butt look big?"

Liz said...

Oddly, the company has been around for about 10 years or so. Stupid and true - the best combination!

NotClauswitz said...

The jeans are Acne, so that makes the t-shirts Zits?
Euros are just so nuanced, or is it Nancy? Right, a city in France....

Unknown said...

My first thought was that it was probably a man that came up with the idea, and then I went to their site and sure enough, it was started by a man and one that spells his name Jonny.

none said...

Is that how people get pimples on their butt?

Lin said...

What WAS he thinking?!? That name needs to go into receivership ASAP.
Hmmph ... it would never fly with Wil E. Coyote out here. He's a dedicated ACME brand customer.

FHB said...

Damn, that's hilarious. What are they thinking? Like the Caveman TV show... it's like they have a hat they're tossing drunken ideas into.

Barbara Bruederlin said...

I'm thinking that must be a typo. And they made up all these jeans and ads and stuff before they twigged in and now they are hoping nobody else notices. I'll bet they'd pay you hush money.

Zelda said...

Those jeans are ugly too. That name is just pure idiocy. They must not speak American.

Christina RN LMT said...

Dammit, Lin beat me to it!

Why didn't they call them "Ambition to Create Marvelous Expression"...acMe, get it, huh? huh?

Damn, I suck.

Anonymous said...

I thought at first it might be another example of Chinglish or Engrish, but that doesn't appear to be the case.

Pocari Sweat cola, anyone?

Maybe it's time to market that new line of Teratoma infant wear.

Regards,
Rabbit.

g bro said...

They lost me at - stick figure with denim cinched up at her (?) waist.

Sudiegirl, nothing makes your butt look big.

Kim Carney said...

please someone make those models eat a burger!